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Sony Corporation, Sony Music Entertainment, and Sony Global Education are currently developing a system that will apply blockchain technology to the development of the rights management system for digital content, the company announced in a press release.
Sony Explores the Blockchain for DRM, Intellectual Property Protection Tech
(Source: Nikkei Asian Review)
Sony has announced the development of a digital rights management (DRM) platform that will be built on a blockchain foundation. The Minato, Tokyo-based media mogul said that the DRM solution would focus on the protection of digital content, including electronic textbooks, music, films, VR content, and e-books.
In a press release published on October 15, 2018, on the company’s official website, the company said that the new system is based on Sony and Sony Global Education’s previously developed system for authenticating, sharing, and rights management of educational data, and additionally features functionality for processing rights-related information.
And while the blockchain-based solution will be developed with the educational industry in mind, and under the umbrella of Sony, Sony Music Entertainment Japan, and Sony Global Education. The company said that the system could have other uses in a wide range of fields.
Sony hopes that it will be able to apply the newly developed blockchain to the firm’s existing DRM solutions which have been developed to manage the authentication, sharing, and rights of educational data.
The New Blockchain Will Manage Rights-Related Information of Written Works
Sony’s new system is built to address the problem of a lack of efficiency when it comes to managing and demonstrating ownership of copyright-related information for written works. The company’s blockchain will have features for demonstrating the date and time that electronic data was created, leveraging the properties of blockchains to record verifiable information in a difficult to falsify way.
According to Sony’s press release, the system will also be able to identify previously recorded works, allowing participants to share and verify when a piece of electronic data was created and by whom.
While the system is still in the prototype stage, Sony Global Education, the company’s tech-focused arm, is continuously carrying out technological development, the press release explained. The company is also looking into the software’s possible commercialization as a service and opening up its use to other IP holders.
“Sony Group is also considering innovative ways to make use of blockchain technology for information management and data distribution in a host of different fields. Through the technological development and commercialization of blockchains, including with this new system, Sony will continue exploring the possibilities that blockchain technology holds for Sony Group’s diverse and wide-ranging business domains,”
The company stated in the release.