IBM’s Virginia Rometty recently met with French President Emmanuel Macron in Paris. The pair discussed IBM’s plan to hire up to 1,800 people who specialize in blockchain technology and artificial intelligence over the next few years.

Despite the buildup, adding 1,800 people to a team of  380,000 is a drop in the bucket, representing a mere 0.47% of IBM’s total workforce.

Nicknamed “Big Blue,” IBM has been frank about its blockchain aspirations, having run several national television commercials to promote its interest in the technology. The video below demonstrates the use of supply chain management via the blockchain of to move coffee from one side of the world to the other.

IBM even has a YouTube channel specific to its interest in the blockchain. The channel features both commercials and several informational videos that dive into the technical details of how this emerging technology will impact day-to-day business operations.

Reigniting Interest

Unlike its data-driven and consumer-facing competitors, IBM is focused on blockchain use-cases tied to strategic business solutions. As exciting as the news of IBM’s French expansion is for the country, IBM’s offices there have seen the same amount of jobs lost since 2012 as they now plan to bring back through their blockchain hiring spree. Critics argue that all the expansion really does is replace jobs that should not have been lost six years ago.

Regardless, it is exciting to have one of the most tried and true organizations in the history of technology taking such an active interest in the blockchain.

Jack Choros is a freelance writer for Blockchain Business News Network